Kshitij Sheetak, a Panasonic Mentor, an enthusiastic filmmaker, and photographer, has been working in the field of film-making and photography for more than a decade. With 10+ years of experience in the field, he has contributed a lot in the process of film-making, from pre-production to post-production of many significant projects. He has proven his skill through his fantastic work on several diversified projects ranging from corporate films and documentaries to feature films. He also specializes in travel filming and has delivered some great work in the same.

Kshitij runs a production house called The Good Karma Inc., which has been providing production and photography services to many small and big clients over the years. He owns and knows his way around his gears, which are the top professional cameras. Currently, his collection includes a number of cameras, gimbals, and drones.
Till now, his journey has been incredible and a great learning experience for him as well as his peers. He is frequently traveling around India and the world teaching young and old filmmakers and photographers better techniques, not just through technology but through better storytelling ideas.


We've all spent the last few months cooped up at home, reminiscing about the good times with our friends. As the world begins to slowly adapt to some kind of normalcy, we’re eager to get out there, meet our friends, and replace these old memories with new ones. But the world is different now. So these new memories are bound to have some new elements in them.




Awarded Winning Director & Screenwriter

Zoya Akhtar is an Indian film director and screenwriter. After completing a diploma in filmmaking from NYU, she assisted directors such as Mira Nair, Tony Gerber and Dev Benegal, before turning writer-director in her own right. Akhtar is the recipient of several accolades, including three Filmfare Awards.

She has directed movies such as Luck by Chance , Zindagi Na Milegi Dobara and Sheila Ki Jawani, a segment of Bombay Talkies. She has co-written Talaash alongside Reema Kagti. She then went on to direct Dil Dhadakne Do  and Gully Boy.


Jay oza

Award Winning Cinematographer

Jay Oza had an impressive career with some exceptional projects under his belt, including the more recent hits, Gully Boy and Made in Heaven. Hailing from Baroda, Gujarat, Jay was majoring in art history and aesthetics when he decided to take a stab at filmmaking by interning as a set PA over his summer breaks. A rather decisive move back then, Jay was essentially exploring his creative options due to his distaste of ever working a regular 9 to 5.




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Submission in 15 sec tops, 16:9 or square format. You should own the footage, stock or any other existing footage is not allowed to be used.

Submission to be made on specific dates only as provided in the Instagam page. 

Tag #Rulethenew & @BudweiserIndia
Ask followers to checkout more hacks at @rulethenew

The hacks will be selected on the creativity of the hack as well as the quality of the
overall video.

Social distancing and safety measures for the post COVID world are non

The video should feature people above Legal Drinking Age. Also, make sure binge
drinking is not encouraged in the video.

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Simple, shoot your hack and post it from your handle, tag @rulethenew & @budeweiserindia and that’s your entry !

You can participate with either videos or images. If you are making a video, keep it under 60 seconds.

Your hacks should only feature people above 21 years old.

On GIPHY, just search for Budweiser and you should see them!

Yes, you can submit as many entries as you wish to.

It is not compulsory to do so. However, you can feel free to include if it fits in your idea.

Oh yes! All you have to do is tag @Budweiser and @RuleTheNew and share using #RuleTheNews

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